Every email Finocket sends now carries two small pieces of tracking: an invisible image that loads when the message is opened, and links that pass through Finocket on the way to their destination. From those, the Engagement report shows you which days and times your contacts actually engage, and the mix across your channels.
Nothing needs switching on and nothing needs configuring. It applies to every email that leaves your workspace: a campaign, a follow-up in a sequence, or a one-off reply you sent from a client record.
Read the heatmap
The grid is seven rows (the days) by twenty-four columns (the hours), and a darker square means more activity. Times are shown in your timezone, not your contact's, so the grid reads the way your working week does.
Switch between Opens and Clicks at the top of the card. They are very different signals, and the next section explains why.
Why opens say “unverified”
Two things register as opens without anyone reading the message:
- Apple Mail Privacy Protection. Since 2021, Apple Mail loads the images in every message the moment it arrives, on Apple's servers, whether or not the person ever opens it. To any email tool, that looks exactly like an open.
- Company mail scanners. Corporate security software opens messages and follows links to check them for malware, before a human sees anything.
So an open count is an upper bound, not a readership figure. Finocket labels the scanner traffic it can recognise by name (you'll see it under the opens figure), but Apple's proxy is deliberately indistinguishable, so nobody can subtract it, us included. That's why the number is labelled unverified everywhere it appears rather than quietly presented as fact.
Clicks are different. A click is somebody choosing to go somewhere. Scanners rarely follow a link all the way and Apple's privacy proxy never does. When you need a number you can act on, use clicks.
Why there's no “best time to send”
Because it would be built on the contaminated number. Plenty of tools will happily tell you to send at 10am on a Tuesday based on open data that is substantially machines. Finocket shows you the busiest hour as an observation and stops there. Look at the click grid, look at your own trade, and decide.
What Finocket records, and what it doesn't
For each open or click it keeps the message, the contact, the channel, the moment it happened, and whether the request came from a mail scanner it recognises.
It does not store IP addresses in any form, hashed or shortened, and not for security either. A tracking pixel sees the recipient's network location every single time it loads, and that is not something a marketing report needs to keep. The device or app they read your message in isn't stored either. Finocket keeps only the yes-or-no answer to “was this a known scanner”.
Engagement data is visible only to members of your workspace, on the same terms as your message log. Repeated hits on the same message within a minute count once, so a mail app re-drawing an open message can't inflate your figures.
If someone unsubscribes
Tracking never overrides consent. Messages still only leave if the consent check allows them, an unsubscribe still outranks everything, and the unsubscribe link in your footer is never rewritten or tracked.
Where the numbers can differ
If you've connected your own email provider and it also reports opens and clicks, you may see two slightly different figures. Theirs feeds your lead scores; this report is Finocket's own count. They're measuring the same events with different filters, and neither is added to the other, so nothing is ever counted twice.